Fans of I’m A Celebrity… Get Me Out of Here! were left in disbelief after a staff member from the show reportedly revealed explosive claims about runner-up Coleen Rooney.

According to the whistleblower, Coleen engaged in questionable actions to win favor with bosses from Applied Nutrition, a company tied to the show’s sponsorship deals.

The revelations have sparked outrage, with allegations that Coleen was more focused on financial gain than on playing a fair game.

The anonymous staff member allegedly provided evidence suggesting Coleen used her influence and connections to secure opportunities that gave her an edge in the competition.

This included private conversations with executives from Applied Nutrition, where she reportedly made promises to align herself with the brand in exchange for lucrative deals.

The insider claimed, “She did whatever it took to make money. It wasn’t about winning for the public; it was about setting herself up for success after the jungle.”

The claims have cast a shadow over her time on the show, with fans questioning whether her journey in the jungle was genuine or strategically calculated.

Many recall how Coleen’s charisma and perseverance won over the audience, but these new allegations suggest that her success might have been aided by behind-the-scenes maneuvering.

Adding fuel to the fire, leaked documents and communications allegedly show Coleen’s team negotiating endorsement deals during the filming of the show—a move that would breach the spirit, if not the rules, of the competition.

While these deals didn’t necessarily affect the voting process, they have raised eyebrows about her true intentions and fairness in participating.

Coleen’s representatives have strongly denied the accusations, dismissing them as “baseless” and “an attempt to tarnish her reputation.”

They emphasized her dedication during the show, pointing to her honest efforts in completing challenges and connecting with fellow campmates.

“Coleen worked hard to earn her spot as the runner-up, and these claims are nothing but unfounded rumors,” said a spokesperson.

Despite the denials, public opinion is divided. Supporters argue that Coleen’s performance and resilience in the jungle speak for themselves, while critics demand further investigation into the alleged dealings with Applied Nutrition.

Some viewers have even called for a review of I’m A Celeb’s rules to ensure that future contestants cannot engage in similar behavior.

Meanwhile, ITV and the producers of I’m A Celebrity have yet to comment on the controversy.

If proven true, these allegations could tarnish the show’s credibility and raise questions about whether other contestants have engaged in similar practices.

For Coleen Rooney, the scandal poses a significant challenge to her public image. As a beloved media personality, she has cultivated a reputation for being relatable and authentic.

These accusations threaten to undermine that image, potentially impacting her endorsement deals and future opportunities.

Only time will tell how this saga unfolds. Will more evidence come to light to corroborate the claims, or will Coleen clear her name and move past the controversy?

One thing is certain: the fallout from this revelation will keep fans talking for weeks to come. Stay tuned for updates on this developing story.