Rihanna rocked an edgy new hairdo and outfit while promoting her Fenty X Puma collaboration on her Instagram Stories.

The Umbrella singer, 35, ditched her usual dark long tresses for a blunt platinum blonde hairstyle with some longer bright orange strands in a new clip she shared on Thursday.

Known for her eccentric style, the Fenty business mogul matched her hair with a very unusual outfit, rocking a colorful asymmetrical pleated skirt, a graphic t-shirt, and a pink cardigan.

The mom-of-two – who recently sizzled in a low-cut dress – also showed off her very long pearl-colored nails as she lit up a rolled-up cigarette in the clip.

The star was promoting her Fenty X Puma line, which she tagged in the clip, and wore the purple ‘Creeper Phatty’ sneakers from the collaboration, which retail for $140.

The beauty accessorized with silver jewelry, rocking a layer of chunky chains and rings on her fingers.

As for glam Rihanna, full name Robyn Rihanna Fenty, stunned with plenty of pink blush and pink eyeshadow to match her sweater.

Rihanna’s business relationship with Puma began in 2014 when she became the brand’s global ambassador and creative director its Women’s division.

The partnership produced the Creeper sneaker in September 2015.

Rihanna later showcased her first full collection of Fenty x Puma at New York Fashion Week in February 2016.

The recent collection, which dropped on November 30 and is a new take on the original Creeper shoe, features three fresh colorways: neon blue, bright lavender, and black-and-white.

It marks the second collaboration the two have done within the past year, after the release of the Avanti sneakers.

She announced the shoes come in a range of sizes for men, women and children, so that her two sons, RZA, 1, and Riot, five months, can wear them as well.

‘This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,’ Rihanna told Vogue in reference to partner A$AP Rocky, 35.

‘We had to extend the line to kids so the whole family can be a part of this,’ she told Footwear News.

The day prior Rihanna set temperatures soaring as she appeared on her lingerie brand Savage X Fenty’s Instagram.

She posed up in a sexy black low-cut dress that showed off her ample cleavage.

Her honey-toned hair fell to her waist in straight strands and she opted for a soft glam makeup look.

The sizzling snaps were taken during Rihanna’s whirlwind trip to France for this year’s Paris Fashion Week.

The star rocked her sexy all-black outfit on Saturday as she attended a gala in aid of the Pia ces Jaunes, where a host of artists perform for children and teenagers in hospital.

She flew into the City Of Love with her boyfriend and baby daddy A$AP Rocky last week and she attended a slew of high-profile runway shows.

Rihanna first caused a frenzy at Dior’s Haute Couture show, where she was mobbed by fans.

Later that evening, the Only Girl hitmaker grabbed dinner at Siena, an eatery loved by A-listers.

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