Lionel Messi beats LeBron James as the Most Marketable Athlete in the world

Lionel Messi has surpassed LeBron James to become the most marketable athlete in the world, as per the editorial director of SportsPro. He claims that the Argentine’s charitable causes and the move to MLS only boosted his popularity.

Speaking on the Footballco Business Podcast, Michael Long stated that the Inter Miami star was getting more eyeballs than any other sportsperson in the world. He added that the celebrities going to watch the former Barcelona star in action at the Chase Stadium got him on top of their list.

 

He was talking about Lionel Messi topping the 50 Most Marketable athlete’s list, Long stated:

“There’s that courtside culture, that sports and entertainment culture that we see in the NBA and the NFL, more so than anywhere else. And I think he’s [Messi] rubbing shoulders now with not only [David] Beckham and other past and present greats of football, but all these other cultural icons in the sports and the entertainment world.”

He added:

“That kind of moves him into a different dimension almost, I think, that we haven’t really seen around Messi and certainly didn’t see when he was at Barcelona so much. But I think he has the potential to have a Beckham-like impact, commercial impact on MLS, however long he sticks around in the league, building up to the next World Cup for sure, which could ultimately be a swansong. It’s a really interesting dynamic to see Messi in America. A match made in marketing heaven.”

Lionel Messi has emerged as the most marketable athlete in the world, surpassing basketball icon LeBron James.

Lionel Messi has emerged as the most marketable athlete in the world, surpassing basketball icon LeBron James, according to the latest rankings from SportsPro’s 50 Most Marketable (50MM) list, reported by GOAL. Michael Long, editorial director at SportsPro, shared insights on Messi’s rise to the top during an episode of the Footballco Business Podcast. “It’s a really interesting dynamic to see Messi in America. A match made in marketing heaven.”

With Messi leading the pack and an impressive 22 footballers making the cut, Long discussed the factors that contributed to Messi’s dominance in the rankings. He highlighted the unique blend of sports and entertainment culture present in football, particularly in leagues like Major League Soccer (MLS), where Messi now plies his trade with Inter Miami.

Long emphasized the significance of Messi’s transition to MLS, noting that it places him in a new realm where he intersects with cultural icons from various spheres, including sports and entertainment. This shift, Long suggests, could potentially elevate Messi to the status of a commercial powerhouse akin to legendary footballer David Beckham.

However, Messi’s position at the top of the 50MM list is not solely attributed to his on-field performances or celebrity status. Long pointed out that Messi’s active involvement in charitable causes and support for social and environmental initiatives played a crucial role in enhancing his marketability.

The top ten Most Marketable Athletes:

1. Lionel Messi
2. LeBron James
3. Alex Morgan
4. Giannis Antetokounmpo
5. Megan Rapinoe
6. Mikaela Shiffrin
7. Lewis Hamilton
8. Simone Biles
9. Kylian Mbappe
10. Max Verstappen

Related Posts

Unraveling the Complex Relationship Between Messi’s Wife and Shakira: A Tale of Highs and Lows.

Messi’s wife Antonela Roccuzzo interacts more on social networks with singer Shakira after a long time of rumors that the two were in conflict. About a year…

The Untold Story of Messi’s Mother: A Narrative of Triumphs, Sacrifices, and the Bond that Shaped a Football Icon.

Bio of Celia Coccittiпi: Facts aƄoυt Lioпel Messi’s mother’s age, career, Ƅio, height   Who is Celia Coccittiпi? Celia Coccittiпi is widely kпowп as the mother of…

Exciting Venue Change: Lionel Messi to Compete at Arrowhead Stadium, the Home of Travis Kelce, Amidst Sporting Kansas City’s MLS Match against Inter Miami

Sporting Kansas City is going all in on the Lionel Messi hype train, moving its Major League Soccer home game against Inter Miami from its usual home to the Chiefs’ Arrowhead Stadium. Children’s…

Family Adventures: Antonella Roccuzzo and Children Travel in Italy, Messi Back with Inter Miami Teammates for Training.

In the world of professional sports, balancing personal and professional commitments can be a challenge. This is especially true for global football icon Lionel Messi, who recently…

Philippe Coutinho’s Potential Reunion with Lionel Messi at Inter Miami, Amidst Interest from MLS Rivals LA Galaxy, as Aston Villa Excludes Brazil Star from Unai Emery’s Plans

Philippe Coutinho could reunite with Lionel Messi at Inter Miami as the forward ‘doesn’t feature’ in Unai Emery‘s plans at Aston Villa following a loan spell in Qatar. The 31-year-old Brazilian temporarily joined…

Messi’s Release of the Adidas Nemeziz Messi 17.1 FG Sends Ripples of Excitement Across the Globe.

Launched exclusively for Goat, the Adidas Nemeziz Messi 17.1 FG coincides with Lionel Messi’s most monumental advances in fashion. Demonstrating the Superiority of the Adidas Nemeziz Messi…