Bitcoin tops Taylor Swift and Beyoncé in Google search

Bitcoin’s record-breaking rally has sent searches for the largest cryptocurrency to their highest point in over a year, attracting more US searches than the two music artists combined over the last week, according to Google Trends data.

Bitcoin played the “anti-hero” this week, stealing the spotlight from pop icons Taylor Swift and Beyoncé in Google search popularity. 

Bitcoin’s record-breaking rally has sent searches for the largest cryptocurrency to their highest point in over a year, attracting more US searches than the two music artists combined over the last week, according to Google Trends data.

Bitcoin has repeatedly set new all-time highs in recent days as investors pour into the digital asset. The approval of spot-Bitcoin ETFs in January, along with enthusiasm about the next halving event expected in late April, which will the cut the supply of newly mined Bitcoin in half, has helped attract a wave of new US investors to the asset. Still, search interest does not necessarily signal purchase intent. The last time Bitcoin saw this level of search interest was in June 2022, when the token dropped nearly 40% in a single week.